SEO, AEO & content foundations
The build includes a clear technical and editorial foundation for search.
Focused work. Clear deliverables.
A defined scope, practical implementation and a useful handover.
Service overview
The build includes a clear technical and editorial foundation for search. I plan descriptive URLs, page titles, headings, internal links, image context, canonical behavior and relevant structured data. Service explanations and answer-first sections support useful reading. Dedicated SEO strategy and content expansion can be connected with the wider SEO service rather than reduced to a plugin score.
- SEO-friendly URLs and logical page hierarchy
- Titles, descriptions, headings and internal links
- Relevant schema, canonicals and sitemap readiness
- Helpful service copy, FAQs and blog structure
Scope of work
Practical tasks, implementation details and checks for each part of the service.
URLs and page architecture
I implement descriptive URLs and a logical relationship between main services, specialist pages and articles. Navigation and contextual links make important pages discoverable. If existing URLs are changing, relevant redirects are planned instead of leaving old links to fail.
Metadata and visible content
Page titles, descriptions, headings and opening explanations are checked against the actual content. Each service page should answer useful scope and decision questions. The website supports SEO and answer clarity through its structure; it does not rely on repeating a phrase in every heading.
Technical SEO foundations
Canonicals, sitemap readiness, robots directives and appropriate structured data are reviewed together. Theme and SEO-plugin outputs should not contradict or duplicate one another unnecessarily. Schema must match visible services, breadcrumbs, articles or FAQs.
Launch and indexing checks
The review includes public access, accidental noindex settings, important internal links and the final domain configuration. Search Console can support later inspection and monitoring. A technically accessible website can be prepared for discovery, but search engines decide whether and when to index it.
Deliverables & project inputs
A clear handover and the information needed to get started.
What you receive
- The agreed WordPress feature, template or implementation work
- Checks for responsive layout, content behavior and relevant integrations
- Editing and maintenance notes for the person managing the website
- A handover identifying completed work and remaining dependencies
What I need from you
- Business goals, brand assets and page requirements
- Content, images and required forms or integrations
- WordPress hosting, domain and existing website details
- Approval responsibilities, launch scope and maintenance needs
Access and approvals are agreed before work begins. Ongoing management, external subscriptions and media spend are scoped separately.
Frequently asked questions
What to expect from the service, its scope and delivery.
What is included in SEO, AEO & content foundations services?
The build includes a clear technical and editorial foundation for search. I plan descriptive URLs, page titles, headings, internal links, image context, canonical behavior and relevant structured data. Service explanations and answer-first sections support useful reading. Dedicated SEO strategy and content expansion can be connected with the wider SEO service rather than reduced to a plugin score.
Do you implement descriptive URLs and internal links?
I implement descriptive URLs and a logical relationship between main services, specialist pages and articles. Navigation and contextual links make important pages discoverable. If existing URLs are changing, relevant redirects are planned instead of leaving old links to fail.
Does website SEO include headings and metadata?
Page titles, descriptions, headings and opening explanations are checked against the actual content. Each service page should answer useful scope and decision questions. The website supports SEO and answer clarity through its structure; it does not rely on repeating a phrase in every heading.
Are canonicals, sitemaps and schema included?
Canonicals, sitemap readiness, robots directives and appropriate structured data are reviewed together. Theme and SEO-plugin outputs should not contradict or duplicate one another unnecessarily. Schema must match visible services, breadcrumbs, articles or FAQs.
Will launch checks guarantee Google indexing?
The review includes public access, accidental noindex settings, important internal links and the final domain configuration. Search Console can support later inspection and monitoring. A technically accessible website can be prepared for discovery, but search engines decide whether and when to index it.
Discuss SEO, AEO & content foundations.
Share your current setup and the outcome you want to improve. We can agree the right scope, inputs and deliverables.