Strategic planning & requirements analysis
Website planning defines the pages, user journeys and features the business actually needs.
Focused work. Clear deliverables.
A defined scope, practical implementation and a useful handover.
Service overview
Website planning defines the pages, user journeys and features the business actually needs. I review the offer, audience questions, content inventory and enquiry process, then organize them into a sitemap and implementation brief. An existing website is assessed before content or URLs are replaced, so the project has a clear scope and preserves useful information.
- Discovery brief and page inventory
- Sitemap, content hierarchy and user journeys
- Feature, form and integration requirements
- Priorities, responsibilities and delivery plan
Scope of work
Practical tasks, implementation details and checks for each part of the service.
Discovery and scope definition
I document the offer, intended audience, required pages and the actions visitors should be able to complete. The brief separates essential launch requirements from later improvements. Content ownership, approvals and dependencies are agreed before design or development work expands beyond the original goal.
Information architecture
The sitemap groups main services, specialist pages and supporting content into a clear hierarchy. Each page has a purpose and a relevant next action. Existing URLs and material are considered when the project includes a replacement website, so important content is not lost accidentally.
Features and integrations
Forms, email routing, analytics, booking, commerce or CRM requirements are specified in enough detail to choose a suitable implementation. Plugin choices follow the requirements and maintenance needs. Account access and any external subscription costs are identified before they become launch blockers.
Delivery and acceptance criteria
The plan defines review stages, responsive checks and the functionality that must work before handover. Editing requirements and maintenance responsibilities are included. This gives the project a concrete completion standard instead of relying only on whether the homepage looks finished.
Deliverables & project inputs
A clear handover and the information needed to get started.
What you receive
- The agreed WordPress feature, template or implementation work
- Checks for responsive layout, content behavior and relevant integrations
- Editing and maintenance notes for the person managing the website
- A handover identifying completed work and remaining dependencies
What I need from you
- Business goals, brand assets and page requirements
- Content, images and required forms or integrations
- WordPress hosting, domain and existing website details
- Approval responsibilities, launch scope and maintenance needs
Access and approvals are agreed before work begins. Ongoing management, external subscriptions and media spend are scoped separately.
Related services.
Responsive & user-centered design
Responsive design adapts the website to phones, tablets and desktop screens while keeping the content easy to read.
Navigation & UX optimization
A visitor should understand where they are, what a service includes and how to continue.
WordPress CMS & editable layouts
The website is built for WordPress content management, with a deliberate editing model.
Frequently asked questions
What to expect from the service, its scope and delivery.
What is included in Strategic planning & requirements analysis services?
Website planning defines the pages, user journeys and features the business actually needs. I review the offer, audience questions, content inventory and enquiry process, then organize them into a sitemap and implementation brief. An existing website is assessed before content or URLs are replaced, so the project has a clear scope and preserves useful information.
What is covered in a WordPress discovery brief?
I document the offer, intended audience, required pages and the actions visitors should be able to complete. The brief separates essential launch requirements from later improvements. Content ownership, approvals and dependencies are agreed before design or development work expands beyond the original goal.
Do you create a sitemap and content hierarchy?
The sitemap groups main services, specialist pages and supporting content into a clear hierarchy. Each page has a purpose and a relevant next action. Existing URLs and material are considered when the project includes a replacement website, so important content is not lost accidentally.
Are form and integration requirements planned in advance?
Forms, email routing, analytics, booking, commerce or CRM requirements are specified in enough detail to choose a suitable implementation. Plugin choices follow the requirements and maintenance needs. Account access and any external subscription costs are identified before they become launch blockers.
How do you define website completion criteria?
The plan defines review stages, responsive checks and the functionality that must work before handover. Editing requirements and maintenance responsibilities are included. This gives the project a concrete completion standard instead of relying only on whether the homepage looks finished.
Discuss Strategic planning & requirements analysis.
Share your current setup and the outcome you want to improve. We can agree the right scope, inputs and deliverables.