WhatsApp Ads
WhatsApp enquiry campaigns include ads on Facebook or Instagram that open a chat with the business on WhatsApp.
Focused work. Clear deliverables.
A defined scope, practical implementation and a useful handover.
Service overview
WhatsApp enquiry campaigns include ads on Facebook or Instagram that open a chat with the business on WhatsApp. I plan the conversation entry, greeting, qualifying questions and handover to the person responding. This sits inside Meta Ads management; the available objective and setup depend on the account and its connected business tools.
- Campaign objective and destination
- Placement-ready creative
- Audience and message testing
- Enquiry review and reporting
Scope of work
Practical tasks, implementation details and checks for each part of the service.
Design the click-to-chat journey
The scope includes Facebook or Instagram adverts that open a business conversation on WhatsApp, where the account setup supports this. The advert should explain why someone should start the chat. The conversation destination must match the offer rather than opening an unexplained generic greeting.
Prepare greetings and qualifying questions
I plan an opening message and a small set of useful questions to understand the enquiry. The flow should help the visitor take a next step without demanding unnecessary personal information. Responses and promises must match the business’s real availability and service scope.
Set ownership and handover
Someone needs responsibility for responding, qualifying and following up after the campaign generates a conversation. Coverage hours, escalation routes and handover information are agreed in advance. An advert that starts chats cannot compensate for an inbox that nobody monitors.
Review conversation quality
Reporting separates chat starts from qualified enquiries and later outcomes where the business records them. Repeated questions can inform creative and the initial message. WhatsApp campaign work sits within Meta Ads management and is limited by the available account and messaging setup.
Deliverables & project inputs
A clear handover and the information needed to get started.
What you receive
- A documented campaign or account plan with agreed objectives
- Required creative, audience, destination and measurement specifications
- Implementation and functional checks for the agreed campaign work
- Reporting that separates platform actions from business-qualified outcomes
What I need from you
- Offer, target audience and campaign objective
- Ad accounts, landing pages and available creative
- Media budget and approval responsibilities
- Lead handling, CRM access and conversion definitions
Access and approvals are agreed before work begins. Ongoing management, external subscriptions and media spend are scoped separately.
Related services.
PPC strategy & account audits
PPC planning connects campaign goals, keyword or audience demand, competitive context and the page or conversation that follows the click.
Google Ads management
Google Ads work is planned around the business objective and the formats that fit it.
Meta Ads management
Meta Ads is one coordinated service covering Facebook Ads, Instagram Ads and WhatsApp enquiry campaigns.
Frequently asked questions
What to expect from the service, its scope and delivery.
What is included in WhatsApp Ads services?
WhatsApp enquiry campaigns include ads on Facebook or Instagram that open a chat with the business on WhatsApp. I plan the conversation entry, greeting, qualifying questions and handover to the person responding. This sits inside Meta Ads management; the available objective and setup depend on the account and its connected business tools.
What are ads that click to WhatsApp?
The scope includes Facebook or Instagram adverts that open a business conversation on WhatsApp, where the account setup supports this. The advert should explain why someone should start the chat. The conversation destination must match the offer rather than opening an unexplained generic greeting.
Do you plan greetings and enquiry questions?
I plan an opening message and a small set of useful questions to understand the enquiry. The flow should help the visitor take a next step without demanding unnecessary personal information. Responses and promises must match the business’s real availability and service scope.
Who should respond to campaign-generated WhatsApp chats?
Someone needs responsibility for responding, qualifying and following up after the campaign generates a conversation. Coverage hours, escalation routes and handover information are agreed in advance. An advert that starts chats cannot compensate for an inbox that nobody monitors.
How do you distinguish chat starts from qualified enquiries?
Reporting separates chat starts from qualified enquiries and later outcomes where the business records them. Repeated questions can inform creative and the initial message. WhatsApp campaign work sits within Meta Ads management and is limited by the available account and messaging setup.
Discuss WhatsApp Ads.
Share your current setup and the outcome you want to improve. We can agree the right scope, inputs and deliverables.