Google Ads management
Google Ads work is planned around the business objective and the formats that fit it.
Focused work. Clear deliverables.
A defined scope, practical implementation and a useful handover.
Service overview
Google Ads work is planned around the business objective and the formats that fit it. Search campaigns can capture relevant queries; Display, YouTube and Demand Gen can support other stages of the journey. Shopping or Performance Max may fit a suitable product or conversion setup. Campaign selection depends on the offer, available assets, account eligibility and measurement readiness.
- Search campaigns, keywords and negative keywords
- Display and YouTube creative planning
- Shopping, Performance Max and Demand Gen where suitable
- Bidding, budget, search-term and asset review
Scope of work
Practical tasks, implementation details and checks for each part of the service.
Search campaigns and intent
I organize relevant search themes into coherent campaigns and ad groups, then align keywords, ad copy and landing pages. Search-term reviews and negative keywords help refine the traffic pursued. The structure should make it possible to understand which offers and queries produce useful outcomes.
Campaign formats and assets
Search, Display, YouTube, Shopping, Performance Max and Demand Gen are considered according to the business and available setup. The choice depends on objective, creative capacity, product information and measurement readiness. Not every account needs every campaign type.
Tracking and destination checks
Conversions are defined around meaningful actions, with the relevant tags and completion paths checked before interpretation. Forms, purchases and calls may require different implementation. Landing-page relevance and the quality of business follow-up are reviewed alongside platform-reported results.
Ongoing account management
The review covers search terms, exclusions, budgets, bidding context and asset performance. Changes are documented so their purpose remains clear. Campaign reports connect spend and reported conversions with lead quality where available, while acknowledging attribution and automated-delivery limits.
Google Ads campaign formats.
Google Search Ads
Search campaigns organize relevant keyword groups, adverts, assets and landing pages around customer intent. Search-term reviews and negative keywords help refine which queries the campaign should pursue.
Google Display Ads
Display work connects image-based creative, audience choices and suitable destinations. The plan considers placements, exclusions, message relevance and the role of the campaign within the wider customer journey.
YouTube & video advertising
Video campaigns need a clear opening message, usable creative formats and an appropriate next action. The campaign objective and available measurement determine how delivery and response should be reviewed.
Shopping campaigns
For suitable retailers, Shopping work connects product information, Merchant Center readiness, feed quality and campaign structure. Product availability, destination quality and tracking should be reviewed before launch.
Performance Max
Performance Max can be considered when conversion goals, creative assets and the account setup support it. The scope includes asset quality, available signals, reporting and the limits of interpreting automated delivery.
Demand Gen
Demand Gen can support visually led discovery and consideration. Planning connects audiences, creative variations and destinations, with evaluation tied to the agreed campaign purpose rather than impressions alone.
Deliverables & project inputs
A clear handover and the information needed to get started.
What you receive
- A documented campaign or account plan with agreed objectives
- Required creative, audience, destination and measurement specifications
- Implementation and functional checks for the agreed campaign work
- Reporting that separates platform actions from business-qualified outcomes
What I need from you
- Offer, target audience and campaign objective
- Ad accounts, landing pages and available creative
- Media budget and approval responsibilities
- Lead handling, CRM access and conversion definitions
Access and approvals are agreed before work begins. Ongoing management, external subscriptions and media spend are scoped separately.
Related services.
PPC strategy & account audits
PPC planning connects campaign goals, keyword or audience demand, competitive context and the page or conversation that follows the click.
Meta Ads management
Meta Ads is one coordinated service covering Facebook Ads, Instagram Ads and WhatsApp enquiry campaigns.
Landing pages & conversion journeys
A campaign destination should continue the promise made in the advert.
Frequently asked questions
What to expect from the service, its scope and delivery.
What is included in Google Ads management services?
Google Ads work is planned around the business objective and the formats that fit it. Search campaigns can capture relevant queries; Display, YouTube and Demand Gen can support other stages of the journey. Shopping or Performance Max may fit a suitable product or conversion setup. Campaign selection depends on the offer, available assets, account eligibility and measurement readiness.
Do you manage search keywords and negative keywords?
I organize relevant search themes into coherent campaigns and ad groups, then align keywords, ad copy and landing pages. Search-term reviews and negative keywords help refine the traffic pursued. The structure should make it possible to understand which offers and queries produce useful outcomes.
Which Google Ads campaign formats can be considered?
Search, Display, YouTube, Shopping, Performance Max and Demand Gen are considered according to the business and available setup. The choice depends on objective, creative capacity, product information and measurement readiness. Not every account needs every campaign type.
Do you check conversions and landing pages?
Conversions are defined around meaningful actions, with the relevant tags and completion paths checked before interpretation. Forms, purchases and calls may require different implementation. Landing-page relevance and the quality of business follow-up are reviewed alongside platform-reported results.
What does ongoing Google Ads management include?
The review covers search terms, exclusions, budgets, bidding context and asset performance. Changes are documented so their purpose remains clear. Campaign reports connect spend and reported conversions with lead quality where available, while acknowledging attribution and automated-delivery limits.
Discuss Google Ads management.
Share your current setup and the outcome you want to improve. We can agree the right scope, inputs and deliverables.