Keyword research & search intent
Keyword research is useful when every important topic has a clear destination.
Focused work. Clear deliverables.
A defined scope, practical implementation and a useful handover.
Service overview
Keyword research is useful when every important topic has a clear destination. I group primary phrases, supporting terms, long-tail questions and commercial searches by intent, then map them to service pages, categories and articles. The review also identifies overlapping pages and missing answers, helping the website cover demand without creating several pages that compete for the same purpose.
- Primary and supporting keyword clusters
- Informational, comparison and enquiry intent
- Keyword-to-page mapping and topic clusters
- Cannibalization and content opportunity checks
Scope of work
Practical tasks, implementation details and checks for each part of the service.
Understand search intent
I group queries by the task behind them: learning, comparing, finding a specific service or making an enquiry. A high-volume phrase is not automatically a good target if the offer and search results serve different needs. Relevant language from customer questions informs the research.
Build a page-level keyword map
Primary topics, supporting terms and useful questions are assigned to specific pages. The map distinguishes main services, specialist services and supporting articles. Closely related phrases usually belong on one useful page rather than a separate thin page for every variation.
Find gaps and overlap
Existing pages are compared with the proposed topic map to identify missing explanations and competing URLs. Recommendations may include combining overlapping pages, improving internal links or expanding one established page. Search demand is considered alongside business fit and available expertise.
Turn research into writing briefs
The handover includes the page purpose, intended reader, main topic, important questions and internal-link opportunities. These inputs help the writer produce a useful answer instead of repeating keywords. The map can be revisited as the business adds services or learns more about its customers.
Deliverables & project inputs
A clear handover and the information needed to get started.
What you receive
- A page or template-level findings list with relevant evidence
- An agreed keyword, content or technical implementation scope
- Completed changes or a developer-ready handover, according to the brief
- Validation notes and the next priorities for search improvement
What I need from you
- Website and priority products or services
- Audience questions and current business goals
- Available Search Console and analytics access
- Previous work, known issues and upcoming website changes
Access and approvals are agreed before work begins. Ongoing management, external subscriptions and media spend are scoped separately.
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Frequently asked questions
What to expect from the service, its scope and delivery.
What is included in Keyword research & search intent services?
Keyword research is useful when every important topic has a clear destination. I group primary phrases, supporting terms, long-tail questions and commercial searches by intent, then map them to service pages, categories and articles. The review also identifies overlapping pages and missing answers, helping the website cover demand without creating several pages that compete for the same purpose.
How do you identify the right search intent?
I group queries by the task behind them: learning, comparing, finding a specific service or making an enquiry. A high-volume phrase is not automatically a good target if the offer and search results serve different needs. Relevant language from customer questions informs the research.
Do you map keywords to individual pages?
Primary topics, supporting terms and useful questions are assigned to specific pages. The map distinguishes main services, specialist services and supporting articles. Closely related phrases usually belong on one useful page rather than a separate thin page for every variation.
Can keyword research identify competing pages on my site?
Existing pages are compared with the proposed topic map to identify missing explanations and competing URLs. Recommendations may include combining overlapping pages, improving internal links or expanding one established page. Search demand is considered alongside business fit and available expertise.
What does a keyword research handover include?
The handover includes the page purpose, intended reader, main topic, important questions and internal-link opportunities. These inputs help the writer produce a useful answer instead of repeating keywords. The map can be revisited as the business adds services or learns more about its customers.
Discuss Keyword research & search intent.
Share your current setup and the outcome you want to improve. We can agree the right scope, inputs and deliverables.